Spotlight Interview: Michael Hoag

Michael Hoag: Madden NFL Producer, EA (Electronic Arts)

Orlando, Florida

WFU Class of 2011

Major: Communications

Double Minor: Journalism & Entrepreneurship

Michael Hoag’s job is the best of both worlds (in our humble opinion) - his Producer role at EA merges sports and video games. That’s mainly with the Madden NFL franchise, to be exact! Continue to learn how Hoag went from no experience in his field, to an impact player at EA.

Michael Hoag’s job is the best of both worlds (in our humble opinion) - his Producer role at EA merges sports and video games. That’s mainly with the Madden NFL franchise, to be exact! Continue to learn how Hoag went from no experience in his field, to an impact player at EA.

DeacLink: Since you’ve graduated, how has your career unfolded? Please walk me through your path from graduation day to your current job?

Michael Hoag: My path to my current role was quite unusual. I started out trying to play in the NFL, had a few opportunities to show my stuff for NFL teams, but unfortunately it just didn’t work out. From there, my network at Wake Forest really kicked in. Stan Cotten and Dave Goren were kind enough to offer me a part-time gig calling Wake Football games on IMG Radio. I jumped right into the mix and thought, “Hey, I’m on my way to a career in sports broadcasting. This is cool.”

Turns out my Wake network had other plans. While making ends meet waiting tables back home in Knoxville, TN, I received an email from the student athlete services department making me aware of an EA Sports NCAA Fellowship opportunity. It was a fully paid opportunity to go make video games for the NCAA Football franchise. I knew nothing about video games, but I definitely played them...so I applied. Interestingly enough, my time as a sideline reporter piqued their interest and they selected me for the fellowship program. I was off to Orlando.

Fast forward six years and a whole lot of self teaching, learning, and help along the way, you will find me still making video games. I’m a producer on our Madden NFL franchise and I’m incredibly blessed to work for such an incredibly company that took a chance on a 23-year-old kid with no video game background.

DL: What led you to pursue a Masters at UT, and how did you select that program in particular?

MH: After three and a half years as a video game designer on the Madden Franchise I started to get the itch for a some career change. I wasn’t ready to leave video games or the tech sector, but I wanted to get a little closer to the business side of our product. Understanding more about what goes into making a game and driving revenue.

Some internet searching (and ignoring advice to get a traditional MBA) lead me to the Masters of Science in Technology Commercialization (MSTC) program at UT, Austin. This program was the perfect fit for me. Plenty of business coursework (accounting, finance, marketing) mixed with a healthy dose of entrepreneurship and startup training. While I’m not working in a startup, the program offered great insight into building a business from the ground up and identifying successful habits and practices to not only build a business, but sustain and grow one.

DL: How did you balance working and going back to school?

MH: Lack of sleep. Luckily, I had a great support staff cheering me on. My wife (also a Deac) was my number one supporter and my management and work fully supported the initiative. I traveled to Austin once/month and attended virtually for the other class sessions. Many late nights and early mornings, but it was totally worth it!

DL: Your role sits at the intersection of entertainment and technology, and sounds like many people’s dream job. What advice do you have for readers interested in pursuing a similar path, or for breaking into the industry more broadly?

MH: Pursue avenues that allow you to be close to your field of interest. For me, I was lucky to get into video games, and the industry has a firm hold on the advancement of technology. So I get to experience cutting edge technology, but I am constantly exploring what other companies are doing (inside the games industry & outside of it). Keeping an ear to the ground with the latest in your passion sector is critical to getting an opportunity and making a lasting impression on the people you meet. You never know when the next opportunity might come knocking.

The last bit of advice is this; Don’t be afraid that you’re unqualified because you didn’t get a degree in a certain field. If you’re passionate about something and are willing to learn you can do just about anything. It’s all about getting an opportunity to jump in. I think you’ll find that your lack of traditional knowledge can be a burst of outside the box thinking that people need in their organization.

DL: How did you find and apply to the various positions you’ve held (online, networking, WFU resources, other)?

MH: As mentioned above, I was alerted to the position from Student Athlete Services. The relationship I build with the folks in that department became the link to finding my job. Relationships can be so critical to finding success in the business world.

DL: What do you think Wake could have done better to prepare you for life after graduation?

MH: For me, the biggest opportunity that I missed out on was having an internship. Football prevented me from doing that at the same scale as my classmates, and sometimes I wonder if that was a detriment, but I’ll never know. The University did a really nice job of preparing me for life after sports in my opinion.

DL: What's the best kernel of advice you can think to pass on to current students and recent alums?

MH: Create meaningful relationships and work to maintain them. I’ve been blessed to meet many great folks along my path through Wake Forest and while it might have seemed insignificant at the time, making the effort to spend time with folks and treat them with respect has certainly helped me.

It starts there, but keeping in touch and returning the favor where applicable is something that is invaluable in business and in life.

Spotlight Interview: Heather Sullivan

Heather Sullivan, TV Production Associate

Atlanta

WFU Class of 2016

Major: Communications (Media Studies Concentration)

Minor: Film, Theater & Psychology

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Heather Sullivan walks us through the opportunities, experiences, and decisions that led her to work as a TV production associate in Atlanta! The 2016 Wake grad shares her insights on networking and finding the path to your passion.

DeacLink: What did you study while at Wake?

Heather Sullivan: I majored in Communications, with a concentration in media studies, and I minored in film, theater, and psychology. I’m a 2016 Grad.

DL: How did you pick that trio of minors?

HS: I always knew I was interested in film and theater. Those were kind of the obvious. And then I took a psych elective and was obsessed with everything about it. I was like, I want to take as many of these classes as possible, so I'm just going to minor.

DL: How have you been applying for these fields? Do you mind walking me through how your career has unfolded since you graduated?

HS: So I knew I was interested in working in the creative producing side of things, so a lot of my focus and theater was more directing. I acted, but I was more focused on directing and creative world building. And film at Wake - it's a lot of criticism. So you're looking at things from the content side and less about like anything specifically technical. I didn't know how to get a job in TV without any contacts, but I knew there was work in Atlanta, so I basically moved here, took a restaurant job and just applied to any job that I could find online until I got hired.

This is how I ended up doing what I'm doing right now, which is for this company that produces two TV shows: Couples Court with the Cutlers and Lauren Lake’s Paternity Court, so it’s conflict TV. This is not what I fully expected, but it's a 10 month contract every year, which is so rare in TV and that kind of industry. It’s steady work, and I'm learning a ton. It's kind of amazing.

But when I first graduated, I worked at Wake for a year, and I worked for IPLACe, which is an interdisciplinary performing arts center. I did that for a year before I moved to Atlanta.

DL: Is that within Wake Forest?

HS: Yes, it sits within Wake. A theater director is the Director of it, and Christina Soriano is actually on the board. It was like a fellow position, but it is not as intense as a fellow position. There was a lot more freedom there.

DL: So what exactly are you doing for your TV shows?

HS: So I'm a production associate, so I'm part of a team that is booking the guests and producing them for the show. So a lot of my day to day role involves a lot of coordinating skills. So like booking travel, budgeting, talking to guests, prepping them for the show. I learned a lot of these coordinating skills when I worked at iplace for that year. And then on top of that I am talking to people, screening their stories, collecting their stories and getting them together as a possibility to be produced on the show. And then once they get here I am following them around and getting them ready to be on TV. I’m walking them through anything they need to do, including all the tests. I’m taking them to the lie detector tests and scheduling their DNA tests and different studies, stuff like that. It’s all of the prep work that goes in before the show and then day of show coordination. It's really cool as far as TV goes, because I'm doing both pre-coordinating and day-of show planning, which aren't two things that you get to typically do in the same role.

Conflict TV and talk show TV are very similar because those are things that are being produced - you're producing a lot of content. Pre-show coordination is a lot more technical and it's a lot of physical coordinating versus creative producing. So on top of doing that and learning a lot of the pre-production type stuff, I'm also learning day-of producing, which has more of the creative producing of preparing people for the actual show. That means being there, leading them along, and getting them ready for what to expect. So a lot of times like you'll have two different people in those jobs.

DL: What do you see yourself doing next?

HS: It’s interesting talking about working in reality TV because I think a lot of people see it as kind of shallow. I don't think that people will recognize a lot of the creativity that goes into it. I think this comes a little bit from my psychology minor, but I love working with real people, getting them to trust me and making them feel comfortable enough to share their personal life basically to a national audience. And so that is a lot of what a creative producer does in reality TV is it's basically befriending somebody and making them trust you enough to be their authentic selves. So that what I love about it. I'm a people person. I've always loved doing that and I get to create these relationships with people in order to create interesting TV out of real stuff and real stories. It's both challenging and super fulfilling because it's all based on your ability to connect with somebody else.

So goals for me include... I'm a Bachelor superfan and my executive producer actually used to work on The Bachelor. I would love to work in that kind of environment. With competitive or dating shows, you get several months with the same cast.  I would love to creatively produce on that. I want to be the person behind the camera talking to the person on camera. It’s pretty different than the kind of show I'm on right now where the relationship I'm building is going to last for two weeks, and they're only physically here for two days. With a show like The Bachelor for two months you're the only person these people are talking to. They don't have cell phones, but that is amazing. I love that kind of environment. It's a little bit messed up. I feel a little manipulative when I talk about it, but I just really enjoy it.

DL: How did you land your current role?

HS: Essentially a lot of online applications. I literally got my friend a job like a month after doing this job. The easiest way to get into TV in particular is networking and having a connection and basically talking to anybody looking for available PA work. But I kind of skipped that step. A lot of people start out as day players, where you're getting hired for a day or a week on a shoot that just needs people to carry equipment around or do a craft table or stuff like that. I just was really uninterested in that. I knew that was the first step that most people were doing, but I also heard from a lot of people that it's not necessarily a clear path forward. There's no ladder in TV. It’s not like “first you're a PA, and then they'll hire you as an associate producer and then they’ll hire you as this.” Instead you get a job, you hope people like you, and then you hope that you get the opportunity to improve. You can do whatever you want to do.

So I was trying to apply to stuff above my level a lot of the time. This job is a production associate, so it's still a lower level like a PA, but it's more of that creative intensity that I was looking for. I ended up applying online. I got to the interview and a lot of what I was doing for IPLACe as an Administrative Coordinator was similar to this kind of work. I focused on that in the interview and I got hired.

DL: Tell me a bit more too about your time with IPLACe.

HS: IPLACe is a center that I worked with a lot as an undergrad. I would act as a mock client for the graduate counseling students, which was really fun cause I was involving my psych and theater degree at the same time. IPLACe paid us to do this for these students, and the students got to work with life-like clients. It was great for both of us, and we were getting paid acting experience. So that was a project I was really involved with on top of a couple of my own projects. Then when I was close to graduating, the Director approached me about working as a coordinator. As the coordinator, I was pretty much the sole employee of the center other than a student assistant. So I was responsible for doing the budget. I was doing guests travel and accommodations, event planning, event coordinating, all that kind of stuff. But it was basically whatever the center needed, I had to do. And that's a lot of what working in TV is like, especially like lower level positions. It’s a lot of doing whatever your boss asks, and if you don’t know how, figure it out.

DL: How have you liked working and living in Atlanta?

HS: I love Atlanta. For years in college I was thinking “I’m going to live in New York, live that life. I'm going to try to act or maybe I'll work in PR. It’ll be great.”  And then I went on some career treks through the OPCD and I realized it might not be that feasible for me to live in New York. I didn’t have money my parents weren’t backing in any way. I had very few connections, and it's expensive. So I did some regrouping, and that's why I ended up in Winston for another year. I kind of didn't know what I wanted to do. Then I really got interested in working specifically in production, and trying to get similar level jobs there, which I couldn't do in North Carolina. But Atlanta had a ton of film and TV stuff going on. The industry was booming and it was a five hour drive from home. It was still warm, and in the south.

I had a friend who was moving at the same time, and she asked me to come to Atlanta with her. I thought it sounded great, and it’s been the best of both worlds. You get all of the big city aspects of diversity and accessibility, and there's tons of things to do, there's different sorts of people here, but then you also have southern weather and southern hospitality. I walk around New York and everyone’s frowning, whereas in Atlanta everyone's smiling, and it just feels like a happier place to live. There's more green and access to nature, and it's drivable. I mean people say that traffic is bad, but you just learn how to deal with it.  Location, as far as an apartment goes, is the number one thing in Atlanta.

From a film perspective, there may be slightly less work than LA, but there's more of a need here because not as many people are based here. You're coming to a slightly smaller market, but it's not an oversaturated market at this point. They are still building crew. That's one of the reasons I actually got hired at my job. They were sick of bringing people in from LA and New York. They were looking for local talent.

DL: So what advice do you have for students thinking about coming to Atlanta?

HS: I think my biggest advice would be to connect with people. Alums are great, but reach out to anybody. Even if they're not in the industry you're interested in, if they're living in Atlanta, they likely know somebody they can introduce you to. I think many people see someone working in marketing, and don’t want to reach out, but half the time the people in marketing are also working with TV and film people. There are those connections in places you don't expect.

The other thing is that if you have a passion for a field, just keep applying to it. There comes this kind of burnout from rejection, and especially in a field like like film and television, but really any kind of artistic field. But you never know when somebody is going to give you a chance, but they can’t give it to you unless you are constantly putting yourself out there.

DL: So what do you think Wake and/or Wake Arts could have done to better prepare you and other students for life after graduation?

HS: I think an awareness of what jobs are available to you with a liberal arts degree would have been helpful. There's not a lot of technical training at Wake, so this is just my specific field, but you're coming out with a very applicable set of skills, but a set of skills that people are not directly asking for in their job postings. So learning how to present those skills in a way, and finding your niche in a market, that would be really important.
For instance, I don't know everything there is to know about editing or post work, which is a lot of the technical stuff that goes into film. I don't know a lot of the terms I'm supposed to know when I'm on set because we didn't have those classes. It was a liberal arts film education. So when I came  here, I didn’t know those things, but what I do know is that I can problem solve anything, and it's because of my education. The question is how do you translate that? And just just because I don't know this now, doesn’t mean I won’t learn it by the end of the week. So it's really emphasizing that just because you don't have the skills posted doesn't mean that you don't have the ability to do the job.

You also need to realize that it's not going to be a set path. There’s no one entry level job that you can do to start your career.

DL: So what would you say is the best bit of advice on any topic you could give to readers?

HS: The biggest thing is to say “yes” to as many situations as possible. So if there is a random networking event, go do it. If someone from Wake hits you up about getting coffee, once again, they're not in your field, go and talk to them because you never know how these connections are going to play out in the long run.






Spotlight Interview: Nicole Hillman

Nicole Hillman: Entrepreneur & Events Manager, Minneapolis Institute of Art

Minneapolis, MN

WFU Class of 2013

Major: Communications

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Nicole HIllman catches us up since her graduation in 2013. The entrepreneur and events manager enlightens us on both fields she covers, life in Minneapolis, and much more!

DeacLink: Please walk me through your path from graduation day to your current job.

Nicole Hillman: I knew from the moment I was done with school that I either wanted to take the entrepreneurial route or get into events. I reached out to a few event planners, and I met with managers of venues and followed people around. There are a lot of planners in this world, but that doesn't make you a good one. To start out, I worked for a party rental company (think linens and chairs). My goal was to do all of the installs. I was going to every venue in the city and seeing corporate events and weddings. I got to see all of the different types of layouts and meet all of the venue managers in the city. Then at the rental company, I started to work with planners- there I met Sara Trotter, who is the best in the state. I asked if she needed an assistant, and thankfully there was an opening so I was able to work for her. I made it my goal to be the best of the best. I quickly got bumped to lead coordinator, and five years later I partnered with her. So I do that, and she transformed my role, and eventually told me to start my own wedding planning company.

I started my own company, Nikki Hill Weddings and Events. That led me now to open an even larger marketing, branding, and production company called We are Active. We do everything from weddings and events to production stuff. We handle a lot of different restaurants and small companies’ Instagrams, making their videos and taking their photos. I started working with one of the biggest venues in Minnesota called Aria, which has been one of the top fifteen venues in the US the last five years. The Director of Aria actually brought me along with her when she took a job at the Minneapolis Institute of Art (MIA). I was brought into a role here to introduce larger scale events to the museum. Previously, they didn't do corporate events and did not allow weddings. It’s been my job to take it past the Director, Kaywin Feldman’s, donor tours and luncheons. I've trained in a team to do weddings, which are unbelievably beautiful, and I am helping them throw bigger and better galas, which helps them raise more money. It’s been great to have them trust me with that responsibility. It’s been a wild and crazy but fun ride.

About three years ago before I started, I had never been to the museum. Most people don’t know it is one of the top eight most visited museums in the US. It's incredibly beautiful. We have a new exhibit opening next week that is supposed to bring in a quarter million people. As a whole, we want to make the community and city more aware of the incredible building we have.

DL: How much did your studies and general experience at Wake inform or drive your career path?

NH: Honestly the biggest part of what really shaped me at Wake was the career classes that I took. My professor did an incredible job teaching me to check my personality and be a better salesman in interviews. They had intensive interviewing courses, you were required to reach out to alumni in the network to do informational interviews. I had chosen more New York corporate people to chat with, and it helped me think about what I wanted to be doing.

DL: What brought you to Minneapolis?

NH: I actually am from Minneapolis, and I never thought I would return after Wake. I always dreamed of living in New York, but my family is here. Once I got into the wedding industry here, I realized I could hone into a different type of clientele. I have also fallen in love with the museum, and there’s so much to be done here and don't see myself leaving anytime soon. Just recently, we met with the Metropolitan Museum, and we are working with them to get a sense of their best practices for events, how they do their beverages programs, things like that. It’s so cool that we can turn to them as a partner!

DL: What advice do you have for students looking to work in events?

NH: Coming from Wake, the education you get there, it’s beyond anything else, and you are prepared to take on whatever. Students coming out of Wake should not be afraid to take a leap of faith. Starting your own event company is very different than a traditional business. You are talking to different people every day, no two events are the same, budgets and clients are completely different. My schedule is pretty packed. I have meetings with clients from 7am-9am, I am at the museum from 9am-5pm, and then 5pm-11pm I’m with clients again, then I’m sending emails until 1am, so it’s a lot. As long as you do well under stress, you can do anything. No matter how much you plan, events will always change, someone will change their mind, and something won’t go right. You just have to be flexible.

DL: What tips and suggestions do you have for the student audience on networking, interviewing and applying for jobs?

NH: Don't be afraid to network and reach out to a lot of people. Each person in the event world has different ways to do things, different styles or visions. So be patient in the process, and know where your focus is. You have to meet with a lot of people, work with a lot of partners to figure out where you fit in. I am one of the only event planners in Minnesota that brings a very traditional design sense into my weddings and events. Minneapolis is very up-and-coming, modern and hip, and I am more of a traditionalist in terms of my floral and decor. You meet a lot of people and they will see things and envision rooms and flowers very differently than you. That’s okay, you just need to find your own style. Don't give up and make sure you meet a lot of people. Unlike investment banking, where the only change is the client, you need to position yourself to have the right clientele, and long term that will make things much more enjoyable.

DL: What could Wake have done better to prepare students for life after graduation?

NH: I would have loved to have had more accredited courses on entrepreneurship. Starting a business is so different than going into the corporate world. There are lots of things I wish I could have learned about before just jumping in. I have done lots of studies on my own to figure out how to do this successfully, but it doesn't always go that way. Ninety percent of business fail, so it would have been helpful to have had have more experience prior to graduating.

More generally, it would have been great to have had more classes in the arts just so I could have more of a basis in terms of what we are doing here. The work we do is so cool and really has a community focus. Admission is free for the community, and we really do focus on giving back and getting them to know more about the art and dive into different cultures.

DL: What is your favorite part about working for MIA? Any perks or cool experiences from the job?

NH: It has been eye opening and inspirational to learn about the different arts we have at the museum. It has really opened up the creative side of me, even when it comes to events. I also have one of the most incredible bosses in the world. She is so inspirational and motivational. She is a shark at sales, and that’s her expertise, and then I am there to support her and make those visions come to life. It is really fun.

Spotlight Interview: Maggie Niehaus

Maggie Niehaus: MBA Candidate, Emory University

Atlanta

WFU Class of 2012

Major: English

Minor: Journalism

Maggie Niehaus left Wake Forest in 2012 and began a career with PR giant Edelman in her native city of Atlanta. Taking advantage of the onset of media’s digital era, Niehaus became a key player in the movement for the Atlanta practice. Currently pursuing an MBA from Emory University, Maggie caught us up on everything since graduation.

Maggie Niehaus left Wake Forest in 2012 and began a career with PR giant Edelman in her native city of Atlanta. Taking advantage of the onset of media’s digital era, Niehaus became a key player in the movement for the Atlanta practice. Currently pursuing an MBA from Emory University, Maggie caught us up on everything since graduation.

DeacLink: What did you study while you were at Wake?

Maggie Niehaus: I was an English major and a Journalism minor. After I decided to be an English major, my Dad, who’s an investment banker and very logical, said “that’s a subject, but that’s not a job.” So Journalism was the job-version of my English major. As an English major, I knew I’d be well-read, but unless you want to be an academic or go into creative writing, that isn’t a job. I was taking literature courses and things that were a little bit fluffy, and it was very hard to translate that to a career, and that’s where Journalism came in. It was taking what I was reading and how I was learning to write, and turning them into practice skills. My original post-grad game plan was to work at a magazine. I wanted to do something with my degree, but more on the editorial side rather than something like investigative or hard journalism.

DL: Since you’ve graduated, how has your career unfolded? Can you walk me through your path from graduation day to your most recent job?

MN: Magazines, as great as they are and as good for the soul as they are, are not necessarily the industry that you want to be in right now. Print isn’t what it used to be. Quite frankly they weren’t hiring when I graduated, and not interested in making their staffs bigger. Instead, magazines were looking for content from freelance writers, and without a lot of people on the payroll. I also didn't really want to live in New York, which was limiting. That kind of got me into the PR world.

I remember sitting in a journalism class, and the professor was joking that PR was the field for journalists that don't want to do journalism. To real, hard-core journalists, PR has a negative connotation. That’s not the case for me, because I never tried it as a real journalist, and the skills really do translate.


After graduation, I ended up at Edelman. I had a PR internship in consumer branding, where I was pitching media and writing press releases. From there my career went rogue. I really built my career at Edelman by following the firm’s growth and seeing where the company was going. I saw the company was moving in a more digitally-focused direction, so I began to make my pivot. While Edelman is a PR company through and through, I wanted to be one of the first people to get their foot in the door into the newly-emerging digital practice. I thought that this could potentially help me accelerate my career, and that is exactly what happened.

I went from interning on the PR side to working full time in the digital practice. It wasn’t a direct translation of my skills, but my career was very much more about the people I knew and getting people in my corner. I was doing good work, whatever that may have been, so when I went up for jobs on other teams, those people could vouch for me. That’s how I built my career at Edelman. A big part of it was getting in earlier in the digital practice, which then evolved into me building out a paid media team in the Atlanta office. When I joined, a lot of what I was doing was digital advertising, which was globally run, and wasn’t specific to an office. We were a pod of resources any global office could use. That led to me having great experience off the bat working with our office in the Middle East and Europe, which I would have never worked with otherwise. However, later they decided to build out a media team in each of their offices, and because I was located in Atlanta, I helped to start that team here. I was that team’s first hire in Atlanta, and I was just a year into my job. I took it and ran with it. In early days of media team in Atlanta, there were 3-4 of us, and this past May when I left, there were 12-14 members. Our unit quadrupled because the company saw value in bringing digital into everything they did. This allowed us to scale the team to the size of the clients we had.

My first clients were so small you never heard of them, but by the time I left, it was companies like Olive Garden and SeaWorld. My path was less about any formal training, and consisted of me identifying opportunities and knowing that I can learn quickly.  My theory was that I could figure it out last time, so I could figure it out this time, too.

DL: What led you to pursue an MBA? And how did you pick Emory?

MN: What prompted the search is that I had worked at the agency for five years. I was in this place where I was on track to be a lifer at Edelman, which is fine, but if I was going to leave and go client-side, it should be now. I had lots of friends go get their MBAs, and I never thought it was for me until I was thinking about what kind of jobs I would want if I were to leave Edelman and go client-side. Getting an MBA started to make sense. I was thinking about pivoting from the skills I had in terms of PR, communications, advertising, and analytics. I have done bits and pieces here and there, but if I wanted to do real big brand marketing, it required me to get an MBA. Also, part of that was I had never taken a business class. I did English and Journalism, which are great, but I couldn't go run someone’s P&L statement without being taught how to. You can get your MBA at any time, but it can be a seamless way to jumpstart a career pivot. My MBA is a way for me to explore other options that I don't know existed, but also to build my playbook of things I can bring to the table. In terms of picking Emory... I started by taking the GMAT.  I wanted to see if I could even do this. Before I started looking at schools and doing applications, I wanted to get a sense of what schools were feasible. And then, I knew I wanted to be in a city. I didn’t want to go to a business school in a college town, because I am from Atlanta and have spent my adult life here, and I wasn’t looking to suddenly be back in a college town. I also wanted to be somewhere business school is only one aspect of my life. I wanted to be able to have stuff outside of school. So with that in mind, I only looked at business schools that I could get into in major cities. Truthfully there weren’t a ton which fit for me. A lot of schools in my range were in places I didn’t want to live, so I applied to NYU and Emory, and got into both. I was thinking about finances and the kind of places I would want to live post-MBA and places I would live during school, and from there I picked Emory.

DL: PR is such an interesting career path. What advice do you have for readers interested in breaking into the industry?

MN: Read the news. That sounds silly, but learn about the stuff that people are interested in reading and thus writing about. That will help you tailor your communication skills. To translate the soft skills I learned at Wake, reading the newspaper is the endgame for PR. What kinds of stories are companies and brands telling, and how are they telling them? Also follow companies on Instagram and see who’s doing something interesting. I listen to trade advertising podcasts, like Yeah, That’s Probably an Ad by AdWeek, which dissects the most interesting commercials. In the end, it is about the stories brands tell. I think an English major translates well to PR because it's about reading, writing and telling stories, just different kinds of stories.

DL: What do you think Wake could have done better to prepare students for life after graduation?

MN: I think Wake could just help students realize that there are more careers out there than they seem to indicate. Business school is the same way. They talk about consulting and finance, but it doesn’t have to just be those two. At a place like Wake, lots of smart people go into consulting, finance, law, or medicine, but those are the paths the school talks about the most. There isn’t as much of a focus on the other things you could do. So maybe it’s finding people who have interesting stories and paths, and having those people share them. It’s making sure there is a broader representation of companies that come to school or panelists that speak on campus. I think it's a bit of vicious cycle; I didn’t engage closely with career services while at Wake which was on me… but there’s also no dedicated program keeping up with us after graduation so the connection can be hard to make after the fact.

DL: What is your favorite part of living and working in Atlanta?

MN: I think what I like the most is that Atlanta has the third-most Fortune 1000 companies in the country. It is a major hub and economic target, but you don't have to have the big city chaos that is New York. It is the best of both worlds. You can have big city feel or go to a suburb. I am from here, so I am really biased. I am a city person, and even Winston-Salem was too small for me… but if I am going to live in a big city, why not live in the big city I already am from? I felt like Atlanta has everything any other city could offer me, plus the bonus of being home. And the cost of living also really helps!

DL: What's the best kernel of advice you can think to pass on to current students and recent alums?


MN: Think outside the box. There are a lot of jobs that exist that you don't know about. Don't just follow your friends or family. Think about all of the possibilities out there, because something will be a perfect fit, so just be creative in your search process.